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Technical seo analysis

Technical SEO refers to all the technical and logical ‘things’ that contribute to the ranking of your website. You may not always be aware of it, but every action you take regarding the technology behind your site has an effect on its search engine rankings.

Technical SEO optimization

The Importance of Technical SEO

Technical SEO is crucial because it is one of the most influential factors in the ranking of your website. It covers all the technical aspects of your website, from the structure and organization of your content to how well your pages load. All of these factors affect how easily search engine crawlers can index your site and understand its content.

Good technical SEO will help ensure that your site appears as high up on the search engine results pages (SERPs) as possible for relevant queries. This in turn will result in more visitors to your website who are likely to convert to customers.

XML sitemaps

XML Sitemaps are a standard that help search engines crawl the pages of your store more efficiently.
By adding an XML Sitemap to your site, you ensure that crawlers do not waste time revisiting pages they have already seen and that they can quickly find all the important pages on your site.
Sitemaps also help improve the user experience as they allow users to navigate your site more easily.

ROBOTS.TXT FILE

The Robots.txt file is a text file that tells crawlers which parts of your site they should and should not crawl.
For example, you may not want crawlers to index specific pages of your site (such as pay pages), or you may want them to follow specific links instead of crawling your entire site.
Creating a robots.txt file is a great way to improve the crawl efficiency of your site and can help reduce the load on your server.

URL STRUCTURE

The structure of your URLs can also have an effect on the ranking of your website in the search engines. A well-structured URL gives users and search engines clear information about the content of the page. It also helps make your website more user-friendly.

There are a few things to keep in mind when structuring your URLs:
– Use descriptive keywords in your URLs
– Keep URLs short and simple
– Use hyphens (-) to separate words in URLs

SSL

Secure Sockets Layer or SSL is a protocol that encrypts the connection between your webshop and your customers. Since most modern search engines rank SSL-secured sites higher than unsecured ones, it is beneficial to use SSL for your site’s rankings.

Activate amp

AMP is a Google-backed open source project designed to help webmasters speed up their sites. It does this by restricting and simplifying the code on a web page and by enabling webmasters to operate AMP-enabled pages directly from Google’s cache servers.
Since search engine crawlers tend to lower the crawl priority of ‘slow’ sites, enabling AMP can be an effective way to get your site to load faster for both users and crawlers.

IMPLEMENT SCHEME MARKUP

Form Selection is an HTML selection that helps search engines deliver expanded snippets when displaying search results in Google or other search engines.
Using Schema Selection can help you improve the visibility of your site in search results.
The good news is that you do not have to spend ages writing Schema markup for each page of your webshop manually, as there are tools out there that automatically generate it for you. One such tool is Google’s Structured Data Markup Helper.

How is your technical SEO situation?

With this analysis, we give you an overview of your SEO situation, provide insight into your numbers and how it can be improved. We look at the technical SEO, your backlink profile, relevant keywords and the competitors.

15-30 min 1-1 session, where we review your SEO situation – and come up with practical suggestions for improvement.

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