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TwistedLeaf – The world’s first beverage based on coffee leaves


TwistedLeaf is the first brand in the world to make sustainable and natural beverages on coffee leaves. There is a massive global waste of resources on burning the coffee leaves. But in the small coffee leaves there is great potential as both a food ingredient and as a crop.

In 2020, TwistedLeaf received approval for their innovative beverages by Novel Food from the European Commission. Today, their items are on the shelves in over 30 different stores.


  • E-Commerce
  • User Experience

Challenges & objectives

Before we started the collaboration with TwistedLeaf, their products were already on the shelves in i.a. Irma, MENU and Illum, as well as various online webshops. With a huge demand for their products, it was simply time to take the next step and create a complete e-commerce solution for the brand.


Focus points:

  • Complete e-commerce solution
  • Automation of order process
  • Ease of use & intuitive navigation