Skip links

7 Ways to Drive Organic Traffic to your E-commerce store

Introduction

The organic traffic generation process is a complicated one. It can be very difficult to know where you should even start to get organic traffic flowing your way. The following are seven ways that will help you drive organic traffic and give your e-commerce site that much-needed push it needs.

1. Understanding your audience

To understand your audience, you first need to define it. Who are the people that make up your target market? What kind of websites do they frequent? What type of keywords are they searching for on search engines like Google and Bing? To do this, you can conduct surveys or use online tools that provide website traffic statistics.

Once you have a better idea of who your target market is, you can determine what kind of content interests them. By knowing which kind of interests they have, you can create and share related blog posts and use keywords that will rank high in search engines.

This free tool uses Google Analytics to help marketers understand their audience:

https://www.google.com/analytics/web/#report/trafficSource/source/keywordResearch

This free tool uses the Google Adwords Keyword Tool to help marketers understand what keywords they should use (especially “long tail keywords”):

https://adwords.google.com/select/KeywordToolExternal

You can also use Google Trends to help you understand what topics are popular at any given time:

https://www.google.com/trends/explore?date=all&geo=US&q=

2. Optimizing for search engines

To help your blog posts rank higher on search engines, you should include relevant keywords in the title and throughout articles. You can find relevant keywords by looking at what interests your target market or conducting keyword research to discover what people are searching for. For example, if your target market is people who like travel, you might use keywords like “travel advice” or “cheap travel destinations” in your blog posts.

You should also have a unique title for each blog post, as Google may penalize sites that reuse the same titles over and over again. For instance, if you write three different articles about how to improve your health, all with the same title, then Google may not show any of them in search results.

In addition to including keywords in your blog posts, you can also optimize them for Google by adding a meta description. A meta description is a summary of your blog post that will be displayed in search engine results pages. It’s important to make sure your meta descriptions are interesting and enticing to potential readers, as they may decide whether or not to click through to your blog post based on this text.

Adding a few images to your blog posts can also help them rank higher on search engines. Google loves fresh, original content, and including images helps to make your blog posts more engaging. You should also make sure your images are properly tagged with keywords, as this will help them rank in search results.

3. Creating quality content

Quality content is one of the most important factors in driving organic traffic to your e-commerce store. When you produce high-quality content that’s relevant to your audience, you not only help them find what they need on your site, but you also establish yourself as a credible source of information. This can lead to more website visits, higher customer loyalty, and better search engine rankings.

There are a few key things to keep in mind when creating quality content:

Make sure your content is relevant to your audience and their needs. Think about what topics they’re interested in and what you can offer them that’s valuable and helpful. Focus on quality, not quantity. It’s better to have a few highly targeted articles with lots of detailed information than it is to have many short posts full of fluff.

Address your audience’s pain points. What problems do they need to be solved? What questions do people ask time and time again? Answer those questions as thoroughly as possible, and include links back to your site whenever applicable.

Be helpful. Provide useful, helpful information that will benefit your audience and solve their problems. For example, if someone is looking to start a business but doesn’t know the first thing about how to get started, you could write an entire guide or series of posts on how to enter entrepreneurship, including things like industry research and initial steps you should take.

4. Use email marketing to engage with customers and prospects

Email marketing is a form of direct marketing in which you send promotional, informative, or otherwise interesting emails to your customers regularly. It can be an effective way to stay in touch with customers and prospects even after they’ve made a purchase. Having this type of engagement means that your business will not only be top of mind when they need your product or service again, but it also builds customer loyalty and can result in more sales down the line.

There are a few things you can do to make sure your email marketing campaigns are successful:

Start by creating a list of subscribers. This can be done by collecting email addresses on your website, at events, or through other promotional methods. Make sure the sign-up process is easy and that you’re asking for permission.

Send relevant content to your list of subscribers regularly. This could be updated about your latest products, promotions, or news within your industry. Try to send emails at least 1-2 times per week.

Add an email sign-up form to your website. At the very least, people should be able to subscribe by entering their email addresses on your site’s homepage. You can also try including it in places that are relevant to what you offer, like at the end of blog posts or under the “About Us” section.

Make sure your emails are easy to read and free of spelling errors. Format them with bullet points, short paragraphs, and active language. Don’t sell too hard or try to be overly sales-y—email subscribers should feel like they’re getting something valuable without feeling like you’re pushing a product on them.

5. Organic posts on social media to drive webshop traffic

Organic posts on social media to drive webshop traffic are beneficial because it helps with search engine optimization. Social media is used by many people for many different reasons, so there’s much larger visibility of brands, companies, and products online. This means that sharing content on social media sites can help increase awareness about your business, which in turn may lead to more website visits, higher customer loyalty, and better search engine rankings.

Social media sites are also where customers often go to find out more information about products they’re interested in purchasing. If you need help figuring out what types of content people will share on social media, take a look at the top 10 most shared blog posts for a specific niche and industry.

A large number of shares or interactions with your social media posts is a good indicator that your content is interesting and engaging, making it more likely to be shared or retweeted.

For example, let’s say you have an eCommerce website selling dog leashes, collars, and other pet products. Your goal is to promote your offline business online so you can drive traffic to your webshop.

To start, answer these questions:

1. Who are your target customers?

2. What social media sites are they using?

4. How do you sustain long-lasting results?

5. What’s the best way to measure the success of your social media campaigns?

Once you know the answers to these questions, it’ll be easier for you to come up with relevant and engaging content for social media.

6. Instagram shopping

Instagram shopping is the newest way brands are driving sales. While Instagram has always been a great platform for marketers to show off their products, now there’s an easy way to sell them, too—and it’s built right into the Instagram app itself.

Instagram Shopping: The New Social Commerce Platform

When Facebook bought Instagram in 2012, everyone thought it was just to get even more access to the highly-engaged Millennial user base. And while that may still be true, today, Instagram has emerged as perhaps the most proactive of Facebook’s family of apps in converting attention into revenue.

Though Instagram initially limited brands’ ability to run ads on its platform, it has since created several different ways for businesses to monetize their presence, including through sponsored posts, carousels ads, and now Instagram shopping.

What is Instagram Shopping?

Simply put, Instagram shopping is the ability to buy products directly on Instagram. This feature was originally rolled out in the U.S. as part of a test group in late 2016, but now it’s available to everyone, in every country.

Instagram shopping is the Holy Grail of social media marketing because it allows marketers to do three things at once: Show off their products Keep people on Instagram for longer by focusing their attention on a single post Drive sales and capture email addresses with a buy button

7. Affiliate links

There are a few key things to keep in mind when using affiliate links to drive traffic to your e-commerce store:

First, make sure that you are promoting products that are relevant to your audience. This will help ensure that your links are clicked and that you generate sales.

Second, create helpful and engaging content around your affiliate links. This will help convince your audience to click on your links and make a purchase.

Finally, track the performance of your affiliate links. This will help you determine which links are most effective at driving traffic and sales to your store. Use this information to optimize your marketing efforts and generate the best results.

By following these tips, you can effectively promote your e-commerce store using affiliate links.

Thank you for reading!

If you’re ready to get started today but need help implementing these principles into your business model – let us know! Our team of experts is here waiting to partner up with you and create a stellar digital marketing plan that drives sales through both organic traffic channels as well as affiliate links. Which of these strategies has worked best for driving traffic directly to your e-commerce store?

How can you implement these principles? Let’s have a talk

BOOK A FREE CONSULTING

Book a free consultation

    Name

    Email address

    Homepage