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5 tips on How to optimize your e-commerce store


E-commerce is the future of shopping. It’s convenient, it’s global, and it means you don’t have to schlep to the mall or wait for your online order to arrive in the mail. But while e-commerce has made life easier for consumers, there are some drawbacks that every business needs to be aware of if they want their store to thrive in this digital era. Here are five ways you can optimize your e-commerce store so that customers will come back again and again!

1. Make your webshop mobile-friendly

To make sure your store is mobile-friendly, the main thing you’ll need to do is modify your website so that it loads correctly on a small screen. Some things that will help with this are:

– Modifying font sizes and padding on the content

– Changing categories to headlines and removing navigation from the header

– Deleting images that are too large or adding a link for “View image”

– Using “read more” tags instead of longer paragraphs

You can also use Google Analytics to check your mobile visitors and fix any problems that you find. Overall, making your webshop mobile-friendly is an important step in keeping up with the times and catering to your customers.

Making your webshop mobile-friendly is important for several reasons. For one, more and more people are using their phones to browse the internet, so your store must be accessible in this way. Additionally, mobile-friendly websites are often ranked higher in search engine results pages, so it’s a great way to boost your visibility. Finally, making your store easy to use on phones will help keep customers happy and coming back.

2. Optimize your keywords

E-commerce stores rely on traffic from search engines to generate conversions and sales. To optimize your keywords, you’ll need to consider a variety of factors, including:

-The products you’re selling

-The language of your audience

-The country you’re targeting

Once you have a good understanding of your target audience and what language they’re using, you can search for phrases that people are already searching to find your products.

-Create a list of keywords and key phrases related to the products you sell. If someone is searching for ‘televisions,’ what other words or phrases might they use? Instead of just targeting the term, try adding in ‘where to buy TVs,’ ‘cheap TVs,’ or other related keywords to capture more traffic.

-Use keyword tools like Google AdWords Keyword Planner, SEMrush, and Ahrefs to help you find keywords related to your products and audience. These tools will give you information on how many people are searching for a particular keyword each month, as well as other related keywords you may not have thought of.

-Include your keywords in the title of your pages, in the header tags, and throughout the text of your pages. But don’t go overboard! If your keyword density is too high, you may be penalized by Google and lose traffic. A good rule of thumb is to keep your keyword density to around 3-5% to capture relevant traffic.

-Use keywords when doing on-page SEO for your website. On-page SEO includes elements like content formatting, HTML tags, meta titles and descriptions, URL structure, alt tags, etc. The more you know about what keywords people are searching for about your products, the better you can optimize your website for those terms.

-Monitor your website’s search engine rankings to see how you’re doing. If you’re not appearing in the first few results pages, there’s still work to be done! Try tweaking your keywords, on-page SEO, and other elements until you start seeing an improvement.

By following these tips, you can optimize your keywords and start seeing more traffic and conversions from your e-commerce store. Traffic from search engines is one of the most valuable sources of traffic out there, so make sure you’re doing everything you can to capture as much of it as possible!

3. Provide a wide variety of payment options

This not only allows customers more choice in how they pay but also makes it easier for them to do so. For example, many people already have PayPal accounts set up, so they can quickly and easily make a payment without having to enter any additional information.

By providing a variety of payment options, you can make it easier for your customers to buy from you. This can help increase sales and improve customer satisfaction. Offering PayPal is a great way to get started.t

4. Communicate clearly and honestly with customers about product availability and shipping delays

When delays occur, it is important to be proactive in communicating with customers. Let them know what is happening when you expect the product to be shipped and any other pertinent information. This helps ensure that customers do not feel like they have been deceived or misled by false advertising. It is also important to be truthful and accurate in your communications. Lying to customers will only make them distrustful of your company and its products.

If you experience frequent shipping delays, it is a good idea to set up a delay notification system. This will help customers stay informed about the status of their orders. You can either use an automated system or send out delay notifications manually. Automated systems are more efficient, but they may not be available for all products.

No matter what system you use, it is important to be timely and accurate in your communications. Customers will appreciate the transparency, and it may help reduce the number of complaints that you receive.

5. Increase the loading speed

Slow load times are one of the main reasons for cart abandonment and can severely impact your revenue and sales. 47% of online shoppers expect a page to load in 2 seconds or less, and 40% will abandon a page that takes more than 3 seconds to load.

There are many things you can do to increase the load times of your store, and one is to use a CDN. A CDN allows you to serve static content from locations that are geographically closer to your customers. This reduces the distance that data has to travel, resulting in faster load times.

The next step is to reduce image size without affecting image quality as larger images take more time to load. There are several ways of doing this, but one simple method is to use tools like smush. automatically reduces image size without affecting quality.

Another way is to install a caching plugin for WordPress on your site so that all of the images are served directly from the cache instead of being generated each time a page is opened.

Finally, you can minimize the number of HTTP requests required to load your pages by combining several small files into one larger file. This reduces the amount of content that needs to be loaded and therefore decreases load times. You can use a tool like Autoptimize for doing this in WordPress or Compressjpg for optimizing images online.

By following these tips, you can dramatically improve the load times of your e-commerce store and increase your conversions, revenue and sales.


In this article, we’ve discussed the importance of optimizing your e-commerce store for customers who visit it on mobile devices. From making sure that all items are compatible with mobile screens to providing a wide variety of payment options and communicating clearly about product availability and shipping delays, you can improve conversion rates by following these suggestions. If you want help enacting any or all of these principles to optimize your website, our team is ready and waiting to partner with you!

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